Related Articles Searches to Rebuild New Orleans


New Orleans

NEW ORLEANS (PRWEB) March 28, 2006 is doing something we all want to do right now – help rebuild New Orleans. The new search interface enables Internet users to help New Orleans by using its Web site to search for information online. The idea is simple. Huckabuck gives a portion of the profit it generates from every search to New Orleans charities.

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Every day, millions of people use search engines to find information online. Huckabuck converts these searches to charitable donations that will have a tremendous impact on the recovery of New Orleans while giving users an effortless way to help.

In addition to helping New Orleans, Huckabuck makes searching more personal by providing a new way to customize the search results to individual preferences. As a search interface, Huckabuck provides search feeds from three major search engines, Google, Yahoo, and MSN. It allows users to tune their search results by using graphic equalizers powered by its proprietary search tuner technology. Huckabuck leverages a cutting-edge technology called Ajax to power its search interface. As a next generation Web 2.0 company, Huckabuck will rapidly introduce new innovations to its search interface including social search and blog search functionality.

As a resident of the city, Chris Schultz, founder of, is familiar with the challenges facing New Orleans. Following Hurricane Katrina, and in the midst of rebuilding his life and business, Schultz wanted to create a link between a simple daily activity and the New Orleans cause. The entrepreneur had already been thinking about developing a meta-search engine when the storm hit. Following the storm a light-bulb went on, and the search to rebuild New Orleans became his mission.

“Finding information with a search engine has become routine, it’s just something we do every day,” said Schultz. “The Huckabuck search interface makes this easier for people to do, and we’re leveraging the ubiquity of daily search to help New Orleans.”

Huckabuck has partnered with the Tipitina’s Foundation, a New Orleans-based 501c3 non-profit organization committed to saving the culture of New Orleans by locating all New Orleans artists and their families and finding housing for those who need it. A portion of the profits generated by Huckabuck on an annual basis will be donated to the Tipitina’s Foundation.

Schultz is establishing Huckabuck as the search tool of choice for millions of people worldwide. He is first introducing Huckabuck locally in New Orleans, followed by a national launch this summer.

The Huckabuck search interface derives its name from “huckabucks,” a homemade frozen summer-time treat enjoyed by New Orleanians. Similar to snow cones or frozen cups, huckabucks are unique to New Orleans and are served to this day at the New Orleans Jazz and Heritage Festival and in neighborhoods around New Orleans.

For more information about or to schedule an interview, contact Blake Killian at (504) 581-7863 ext. 1.

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